As one of the world’s preeminent modern art museums, SFMOMA looms large in the cultural landscape. For several years now, we have worked with the museum’s design department on the member magazine, member calendar, and visitor guide, as well as assorted other materials. The bi-monthly and quarterly publications are sent to the museum’s thousands of members, and requires design that speaks in the graphic voice of the institution, highlighting the exhibition and event schedule, and supporting the exceptional level of art on display.