Operating since 2004, The Green Cross is one of the oldest and largest medical cannabis collectives in San Francisco. We began working with them in 2011 with the goal of refining their graphic presentation. We updated their existing trademarked logo and established branding standards.

We also elevated the packaging of their line of cannabis edibles with emphasis on the idea that their products are medicine, first and foremost. We tailored the packaging to meet the San Francisco Department of Public Health requirements for cannabis edibles, while creating a system that was flexible, mature, and friendly. We used custom food-grade airtight envelopes and created label templates that could be printed on-site, allowing the dispensary to add, remove, or adjust their products without concern for how it affects existing packaging stock.

The initial work has been a great success and over the past several years we’ve created a host of supporting design—from membership guidelines to apparel, ads, trade show materials, business cards, and much more.