IncrediMeds is a line of award-winning cannabis edibles and topicals from the good people at The Green Cross. Previous regulations mandated a pharmaceutical approach to packaging. However, as it became clear that voters would likely soon legalize recreational cannabis in California, we were asked to rethink The Green Cross’ edibles line. In the new product line, a series of lush gradients wink at psychedelia, while providing a consistent color code for each product’s strain. Together with elegant typography and printing, this new packaging helps position the products as adult and luxurious.